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Mail

Mailing Services

  •  Printing
  •  Data Manipulation
  •  Pre-sorting & barcoding for Bulk Mail Australia Post Discounts
  •  Inserting
  •  Intelligent Inserting
  •  Plastic Wrapping
  •  Catalogue Mailing
  •  Folding
  •  Addressing

We also offer skilled hands for manual work

Are you new to direct mail marketing? We've summed up some of its many advantages below.

Personal. You talk to an individual on a one-on-one level. It's you and the customer. You have more time to persuade, convince and engage those receiving your mail-out. You can ask them a direct question and encourage a direct response.

Responsive. Mail is the most likely form of communication to get a response from a recipient. This is because you often actually supply the means of response – which can be coupons, reply cards, application forms or telephone numbers. You're also more likely to evoke a positive response because you are conveying your message to people at a time of their choosing, making them more receptive to what you have to say.

Cost Effective. Mail provides a very affordable way to sell your message and elicit a response. Through targeting, profiling and segmentation, you'll maximise your returns on time and money spent and minimise wastage. And there are other savings to be made: a printed response form, for example, gathers the specific information you need at a fraction of the cost of a phone call.

Measurable. You can measure the exact cost of every response. Moreover, mail is a continuous learning process: through data collection and analysis of mail campaigns you deepen your understanding of your direct mail-out audience. What you learn provides return-on-investment information that will help refine your next campaign. Each mailing can be more effective and more precisely targeted than the last.

Data Security. A&O has highly secure SFTP sites available to which you, our client, have direct access.

What the ‘Stats’ Say

The UK's Fundraising Standards Board recently surveyed a selection of established donors – in Signed, Sealed and Delivered: What the Public Think of Charity Direct Mail – and they found that:

  •  53% thought that direct mail was a good way for charities to raise money for their work.
  •  Half did not mind charities contacting them on a regular basis to raise money.
  •  Direct mail that is specifically addressed to the recipient is more likely to be read.

According to an independent study commissioned by Australia Post – Reaching Consumers in the Information Age:

  •  Personally addressed (direct) mail was the preferred media option for club and sporting organisation members and supporters to receive advertising or promotional information about their group; with 35% of those surveyed saying it was their preferred option.
  •  For non-group members or supporters, addressed mail was the fourth most preferred way to receive advertising or promotional information from clubs and sporting groups (15% of those surveyed).
  •  Personally addressed mail was by far the preferred medium for charity group members, donors and supporters to receive promotional information and advertising material (34%).
  •  For non-members, donors or supporters of charities, personally addressed mail ranked third (16% – just behind television) as their preferred way of receiving advertising or promotional information.

A UK study by the Royal Mail and Charities Aid Foundation found that:

  •  Charity donors recruited by direct mail gave 5-10% more than those recruited by other means.
  •  Organisations in the not-for-profit sector account for 8.6% of consumer direct mail.
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